
Enterprises will adopt different corporate development strategies at different stages of growth. So how to think about the future development path and how to continuously create and enhance corporate value? On February 1, 2013, we were very honored to invite Zhang Landing, Vice President of CYA Investment, to Suzhou Huifeng Factory again to exchange observations and thoughts on the above issues.
Siliya Investment is an investment company dedicated to corporate strategic management and optimization, creating personalized solutions for corporate development, and has many years of experience in corporate management research and integration. Huifeng Company has a certain brand influence in the field of vacuum lubrication, and is in the second entrepreneurial transformation period. Based on the understanding of Huifeng's development status and goals, the two parties have established this training and exchange activities.
At the meeting, General Manager Zhang brought three exchange topics to Huifeng colleagues: Does the success of an enterprise lie in products or outside of products, how to better understand customer needs, and how can an enterprise establish a channel model during its development? Huifeng colleagues held group discussions and open Q&A sessions. Each group discussed and shared their experiences in the company’s development process, learning experiences and personal experiences. Each group sent representatives to the stage to express their views. The atmosphere was very warm.
President Zhang believes that research and analysis should be conducted based on the company’s development stage, and the company’s development strategies and sales models for each stage should be formulated based on customer needs and the company’s current status. Products are the survival foundation and premise of brands. Brands are the sublimation of product cognition and the guarantee of product continuation. Enterprises should study appropriate channel models and promotion methods according to market positioning, take the road of brand development, and thus establish competitive barriers, so that enterprises can achieve long-term development.
Mr. Zhang's friendly teaching style and solid professional knowledge, in-depth and easy-to-understand concept explanations, and interactive communication and Q&A have benefited Huifeng colleagues a lot. A lot of knowledge can be combined with actual work for application, which greatly guarantees the training effect.
Here, I would like to thank Vice President Zhang Landing of CYA Investment for sharing the concept of corporate development with Huifeng colleagues and for inspiring everyone with many practical cases.
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